Verde Smoke

Primary Question:
How can participatory media tools be used to build the capacity of community organizations to support member activism and collaboration?

Summary:
Through reflective analysis of four cases, I will document the evolution of my facilitative techniques to integrate new media tools into organizations through the empowerment of their constituency to create their own media. Using an adaptation of the Schein’s organizational cognitive transformation model, I will demonstrate that my facilitation also included a reflective realignment of actions and espoused values back to core shared assumptions about participation. Based on this framework, I will analyze and compare my facilitation approach in each case, focusing on my response to constraining forces and ability to capitalize on opportunities. The purpose of this thesis is to document both how and why I add this new layer to my facilitation: to not only spark participatory media storytelling and member activism but also to guide an organization’s practice to become more member-led.

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